What Is A Public Facing Website

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If you’re reading this article, chances are you’ve heard the term “public facing website” before, but you might not be entirely sure what it means. This type of website is designed to provide information about a company, organization, or individual to the general public.

Public facing websites can take many different forms, from simple one-page sites to complex e-commerce platforms. 

They can be used to showcase products or services, share news and updates, or provide educational resources. Regardless of their purpose, all public facing websites have one thing in common: they are intended to be viewed by a wide audience.

Definition of a Public Facing Website

A computer screen displaying a website homepage with clear navigation and engaging content

A public-facing website is a website that is accessible to the general public. It is designed to be viewed by anyone with an internet connection and a web browser. Public-facing websites are typically used by businesses, organizations, and individuals to provide information, promote products or services, and engage with their audience.

Public-facing websites can come in many different forms, including blogs, e-commerce sites, news sites, and social media platforms. They can be created using a variety of programming languages and content management systems, such as WordPress, Drupal, and Joomla.

One of the key features of a public-facing website is that it is typically optimized for search engines. This means that the website is designed to be easily discovered by search engines like Google, Bing, and Yahoo. This is important because it can help drive traffic to the site and increase its visibility.

Another important aspect of a public-facing website is that it is typically designed to be visually appealing and easy to navigate. This is important because it can help keep visitors on the site for longer periods of time and encourage them to explore more of the content.

Overall, a public-facing website is an essential tool for businesses, organizations, and individuals looking to establish a presence online and engage with their audience.

Purpose and Functionality

A public facing website is a digital platform that is accessible to anyone with an internet connection. Its primary purpose is to provide information, interact with customers, and enable access to services. The following subsections describe the main functionalities of a public facing website.

Information Dissemination

One of the primary functions of a public facing website is to disseminate information to the public. This information can include news, events, products, services, and more. A public facing website can also be used to provide educational resources, such as articles, tutorials, and videos. The website should be designed to make it easy for visitors to find the information they need quickly and efficiently.

Customer Interaction

A public facing website can also be used to interact with customers. This can include providing a contact form or email address for inquiries, offering live chat support, or enabling customers to leave feedback and reviews. The website should be designed to make it easy for customers to contact the organization and receive timely responses.

Service Accessibility

A public facing website can also provide access to services, such as online shopping, appointment scheduling, or account management. The website should be designed to make it easy for visitors to access these services, with clear calls to action and intuitive navigation. The website should also be designed to ensure the security and privacy of customer information.

Overall, a public facing website plays a critical role in providing information, interacting with customers, and enabling access to services. By designing the website with these functionalities in mind, organizations can create a digital platform that is both user-friendly and effective.

Also See: Best AI Website Builders in 2023

Design Considerations

When designing a public facing website, there are several important considerations to keep in mind to ensure a positive user experience. These considerations include user experience, visual design, and responsive design.

User Experience

The user experience (UX) is a critical factor in the success of a public facing website. You want to make sure that users can easily navigate your site and find the information they need. To achieve this, you should consider the following:

  • Content: Ensure that your content is well-organized and easy to read. Use headings, bullet points, and other formatting techniques to make it easy for users to scan your content.
  • Calls to Action: Use clear and prominent calls to action (CTAs) to guide users towards the actions you want them to take.

Visual Design

The visual design of your website is also important. You want to create a visually appealing site that is consistent with your brand. Consider the following:

  • Color Scheme: Choose a color scheme that is consistent with your brand and easy on the eyes. Avoid using too many colors or colors that clash.
  • Typography: Choose fonts that are easy to read and consistent with your brand. Use different font sizes and styles to create visual hierarchy.
  • Images and Graphics: Use high-quality images and graphics that are consistent with your brand and add to the overall user experience.

Responsive Design

With so many users accessing websites from mobile devices, it’s important to ensure that your site is responsive. This means that your site should adapt to different screen sizes and resolutions. Consider the following:

  • Mobile-first Design: Design your site with mobile users in mind. This means using larger font sizes, simpler navigation menus, and avoiding large images or graphics that may slow down load times.
  • Testing: Test your site on different devices to ensure that it looks and functions as intended on all screen sizes.
  • Flexibility: Use flexible layouts and design elements that can adapt to different screen sizes. Avoid fixed-width designs that may not work well on smaller screens.

By considering these design considerations, you can create a public facing website that is easy to use, visually appealing, and accessible to all users.

Security Measures

When it comes to public facing websites, security is of the utmost importance. You want to ensure that your website is safe from potential threats and that your users’ data is protected. Here are some security measures you should consider implementing on your public facing website.

Data Protection

Data protection is crucial for any public facing website. You want to make sure that any personal data you collect from your users is kept safe and secure. This includes things like names, email addresses, and payment information.

One way to protect your users’ data is by implementing a secure login system. This can include things like two-factor authentication and password encryption. You should also consider using a firewall and regularly backing up your data to prevent any potential data loss.

SSL Certificates

An SSL certificate is a digital certificate that encrypts data between a website and its users. This is especially important for public facing websites that collect sensitive information. 

When a user visits your website, their browser will check for an SSL certificate. If one is present, the data they enter will be encrypted and protected from potential threats.

Some web hosting companies may also offer SSL certificates as part of their hosting packages.

Regular Updates

Regular updates are essential for keeping your website secure. This includes updating your content management system, plugins, and any other software you may be using. These updates often include security patches that address any vulnerabilities that may have been discovered.

You should also regularly scan your website for potential threats and malware. This can be done using a variety of tools, including antivirus software and website security scanners.

By implementing these security measures, you can help ensure that your public facing website is safe and secure for both you and your users.

Legal and Compliance Issues

As a public facing website, you must ensure that your website complies with legal and regulatory requirements. Failure to comply with these requirements can lead to legal action, fines, and damage to your reputation. Here are some key legal and compliance issues to consider:

Privacy Policies

A privacy policy is a statement that explains how you collect, use, and protect personal information from your website visitors. It is a legal requirement in many countries, including the United States and European Union. Your privacy policy should be clear, concise, and easy to understand. 

Accessibility Standards

Accessibility standards ensure that your website is accessible to people with disabilities. This includes people with visual impairments, hearing impairments, and mobility impairments. In the United States, the Americans with Disabilities Act (ADA) requires that all public facing websites be accessible to people with disabilities. You should ensure that your website meets the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards.

Data Regulations

Data regulations govern how you collect, store, and use personal information from your website visitors. In the United States, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are two major data regulations that you must comply with. You should ensure that you have a clear understanding of these regulations and take steps to comply with them.

In conclusion, legal and compliance issues are critical considerations for any public facing website. By ensuring that your website complies with legal and regulatory requirements, you can protect your business and build trust with your website visitors.

Search Engine Optimization

To ensure that your public facing website is easily discoverable by search engines, you need to focus on search engine optimization (SEO). This involves optimizing your website’s content and structure to rank higher in search engine results pages (SERPs). Here are a few key aspects of SEO to consider:

Keyword Optimization

Keywords are the words and phrases that people use to search for information online. By optimizing your website’s content with relevant keywords, you can increase your chances of appearing in search results for those terms. However, it’s important to use keywords in a natural and relevant way, rather than stuffing them into your content unnaturally.

Content Quality

Make sure your website’s content is informative, engaging, and well-written. Use headings, subheadings, and bullet points to break up your content and make it easier to read. Additionally, regularly updating your content can signal to search engines that your website is active and relevant.

Backlink Strategies

Search engines consider backlinks to be a signal of authority and relevance. However, not all backlinks are created equal. Backlinks from reputable, high-quality websites are more valuable than those from low-quality sites. Additionally, the anchor text (the clickable text that contains the link) should be relevant to the content on your website.

By focusing on these key aspects of SEO, you can improve your website’s visibility in search results and attract more visitors to your public facing website.

Analytics and Monitoring

A public facing website requires continuous monitoring and analysis to measure its effectiveness and identify areas for improvement. Analytics and monitoring tools provide valuable insights into website traffic, user behavior, and performance metrics.

Traffic Analysis

Analyzing website traffic helps you understand how many visitors are coming to your site, where they are coming from, and what pages they are visiting. This information can be used to identify popular content, track user engagement, and optimize website design and navigation.

Tools like Google Analytics provide detailed reports on website traffic, including metrics like pageviews, bounce rate, and average session duration. By analyzing this data, you can identify trends and patterns that can inform your website strategy and content development.

User Behavior

Understanding user behavior is essential to creating a successful public facing website. By analyzing user behavior, you can identify user needs, preferences, and pain points.

Tools like heat maps and user session recordings provide valuable insights into user behavior. Heat maps show where users are clicking and scrolling on your website, while session recordings capture user interactions with your site. By analyzing this data, you can identify areas for improvement and optimize user experience.

Performance Metrics

Website performance is critical to user experience and search engine optimization. Monitoring website performance metrics like page load time, server response time, and error rate can help you identify issues that can impact user engagement and search engine rankings.

Tools like Google PageSpeed Insights and Pingdom provide detailed reports on website performance. By analyzing this data, you can identify areas for improvement and optimize website speed and reliability.

In conclusion, analytics and monitoring are essential components of a successful public facing website. By analyzing website traffic, user behavior, and performance metrics, you can identify areas for improvement and optimize user experience and search engine rankings.

Maintenance and Updates

To keep your public facing website running smoothly, regular maintenance and updates are necessary. This includes managing content, technical support, and updating the website frequently.

Content Management

Regularly updating your website’s content is essential to keep your visitors engaged and informed. This includes adding new pages, updating existing content, and removing outdated information. A content management system (CMS) can make this process easier by allowing you to update your website’s content without any technical knowledge.

Technical Support

Technical issues can arise at any time, so having reliable technical support is crucial. Your website host should provide technical support to help you resolve any issues that may arise. It’s important to choose a host that offers 24/7 support and has a good reputation for customer service.

Update Frequency

Regular updates to your website are necessary to keep it secure and functioning properly. This includes updating software, plugins, and themes. It’s recommended to update your website at least once a month to ensure it’s running smoothly and to prevent security vulnerabilities.

By regularly maintaining and updating your public facing website, you can ensure that it remains a valuable resource for your visitors.

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